[Remote] Consumer Product Marketing Lead, Link

Note: The job is a remote job and is open to candidates in USA. Stripe is a financial infrastructure platform for businesses, aiming to increase the GDP of the internet. They are seeking a Consumer Product Marketing Lead to own the go-to-market strategy and positioning for Link, their digital wallet, and to drive consumer adoption and growth.

Responsibilities

• Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers, ensuring a consistent and compelling story across every touchpoint
• Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences, from early product shaping through launch execution and post-launch measurement
• Shape the product roadmap: Be the voice of the consumer in product planning. Synthesize qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap strategy
• Partner with Brand Marketing: Work in lockstep with the Brand Marketing team to ensure brand campaigns are grounded in product truths and that high-impact brand moments connect back to measurable product outcomes
• Drive consumer research and insights: Commission and synthesize user research, behavioral analytics, and market data to develop a deep understanding of Link's target personas, adoption barriers, and engagement drivers
• Define and track consumer growth metrics: Set KPIs across the consumer marketing funnel (awareness, activation, engagement, retention), own regular reporting, and use data to continuously optimize the marketing mix
• Influence senior leadership: Communicate product strategy, consumer insights, and marketing results clearly and persuasively to Stripe leadership and cross-functional partners

Skills

• 10+ years of experience in product marketing, with 5+ years in B2C products
• Proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products
• Strong research and analytical skills; ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy
• Excellent written and verbal communication skills, including experience presenting to and influencing senior stakeholders
• Demonstrated success working cross-functionally across product, brand, creative, and analytics teams
• Expert in consumer product marketing with a strong track record building go-to-market strategies for high-scale B2C products, ideally in fintech, payments, or consumer tech
• Sharp strategist and structured thinker who can synthesize research, competitive signals, and product data into a compelling point of view
• Highly cross-functional collaborator who aligns with brand and creative teams and influences without authority across a matrixed organization
• Data-driven and measurement-minded, defining success in metrics and using data to continuously improve approach
• Comfortable with ambiguity, thriving in fast-moving, zero-to-one environments and energized by the challenge of building new capabilities at scale

Company Overview

Stripe is a financial technology company that provides online payment processing and payment infrastructure for businesses. It was founded in 2010, and is headquartered in South San Francisco, California, USA, with a workforce of 5001-10000 employees. Its website is https://stripe.com.

Company H1B Sponsorship

Stripe has a track record of offering H1B sponsorships, with 78 in 2026, 272 in 2025, 283 in 2024, 141 in 2023, 379 in 2022, 276 in 2021, 111 in 2020. Please note that this does not guarantee sponsorship for this specific role.